For several years now, we have seen a new fashion: tokens launched by celebrities or influencers. Whether it's rappers, athletes, YouTubers or even politicians (we think of Milei token for example), everyone wants their “crypto” coin stamped with their name.
But behind the marketing veneer, one reality is clear: These tokens are empty shells. They can only, in the long term, tend towards zero.
Here's why.
1. A token without utility is already stillborn.
An asset has lasting value only if it fulfills a function : store of value, medium of exchange, technological infrastructure, etc.
Celebrity tokens, on the other hand, are not based on no real useThey are not used to secure a network, access a service, or resolve a problem. They rely solely on the a person's fleeting fame.
2. A value based on “hype”
These tokens live for the duration of a buzz on Twitter or TikTokThey rise because fans buy, then fall just as quickly as attention shifts elsewhere.
In finance, we call this a pump and dump : an artificial inflation, followed by a collapse. Late investors always end up ruined.
3. Fame has no commitments
A star has not no moral or contractual obligation to keep the project alive. She can tweet once, collect millions, and then disappear. Unlike a publicly traded company, there is no transparency requirement, no balance sheet, no governance.
The result: the investor finds himself alone with an illiquid asset that no one wants anymore.
For an influencer, it's very easy to push a dubious project on his community. His fans, often gullible and loyal, follow him blindly. Even when they fall for it, many forgive him... and continue to support him.
4. Time is against these tokens
Even if some manage to last a few months, the inevitable effect is the fallThe history of crypto is full of examples: hundreds of coins created out of opportunism, now reduced to zero.
The reason is simple: a crypto only has value if it has a long-term presence, with utility, community, and resistance to trends. Otherwise, it's simply a shitcoin.
5. The only currency that survives: Bitcoin
In contrast to these speculative toys, Bitcoin has a 15-year history, an unbreakable monetary policy, unparalleled security, and growing global adoption.
Bitcoin doesn't depend on any celebrity or hype. It depends solely on the protocol rules, energy, and the nodes that secure it.
Why look for another goose that lays golden eggs when it's right in front of us?
Concrete examples of celebrity tokens that ended up in the wall
- Recently Kanye West : token launched on its name → immediate buzz → no longer useful → price collapsed.
- Kim Kardashian & EthereumMax (EMAX) : Instagram promo in 2021 → drop of -90% → fine of $1,26 million by the SEC.
- Floyd Mayweather & DJ Khaled : promotion of the fraudulent project Centra Tech in 2017 → SEC fines → ruined investors.
- Jake Paul : multiple tokens (Safemoon, Yummy, etc.) → classic pump & dump pattern → fans left with empty bags.
- Logan Paul & CryptoZoo : NFT game announced as revolutionary → never completed → millions lost, community cheated.
👉 All these cases confirm a simple rule: Celebrity tokens make the star rich, but ruin investors.
Conclusion
Celebrity tokens are not investments. They are products derived from human vanity, designed to enrich a few insiders at the expense of gullible fans.
In the short term, we can see a spectacle there.
In the long run, they all go towards the same destination: nothingness.
