ZoneBitcoin EditorialYou may not have heard of them (yet). Know that they are all the rage in Japan. This is the rock group called Kasotsuka Shojo. This means in Japanese and literally: girls of virtual currencies.
At least what we can say is that they know how to ride the wave of trends. Blockchain, cryptocurrency and bitcoins keywords have reached unprecedented audience peaks. We find everything around bitcoins now, but here, it must be said that it goes far.
Who are behind the rock band Kasotsuka Shojo?
The group is composed of 8 girls who are between 15 and 22 years old. Exactly the generation of the Y generation which is their target. Each of them represents a virtual currency. They chose the most popular currencies and the best ranked in terms of valuation.
The one who is considered the "boss" is called Rara Naruse and is 18 years old. She naturally embodies bitcoin. Suzuka Minami evokes neo (the famous Chinese crypto) and Hinata Kozuki embodies ripple. That's it for the three. There is also the girl for Litecoin and the one for Ethereum.
What is behind this J-Pop (Japanese pop) group that sings about the wonders of cryptocurrencies is a production company. It is the famous "Cinderella Academy" that manages other groups in Japan that had the crazy (or brilliant) idea of creating this group.
Even if we can wonder if this is not just a desire to make money from production, we can at least rejoice that this is not a girl band that only sings superficialities.
What are they singing?
Yes, it was said that they didn't sing about superficialities? Indeed, we have not been able to find large translations of their words, but we have a sample. For example, their first single warned bitcoin users against cloud mining scams The song tried to warn them about secure sites etc.
Their particularities?
We don't see their faces. The girls of the music group Kasotsuka Shojo each wear masks. Besides, these masks are not great aesthetically, if you ask me in my humble opinion…
Sure, their faces are hidden by crypto masks, but their bodies are relatively bare. We see them dressing as is often the case in the Manga and Cosplay universe, with maid outfits. Light outfits or schoolgirl outfits to maintain the desires of the teenagers who listen to them. A sort of new group relatively close to the virtual influencers...
What is the goal of Kasotsuka Shojo?
Their goal is to “ promote through entertainment the idea that virtual currencies are not just tools for speculating, but above all great technologies that will shape the future ". Moreover, the project is coherent. For example, tickets for concerts they organize are only payable in cryptocurrency. Yes, it's a very good way to democratize the use of cryptocurrencies. We can't take away from them that it can indeed work.
It can at least arouse curiosity.
That's what happens :
This video has 79 views, it's not huge but it's still maybe 035 people who have heard about bitcoin in a positive way.
It's no coincidence that the group launched in Japan. It is there that bitcoin is said to have been born and it is also in this country that there is the highest concentration of crypto-enthusiasts.
But, we are still entitled to wonder if this group would not be as volatile as cryptocurrencies. Who tells us that tomorrow, this group will not have fallen like bitcoin currently?
