Yes, Puma has just announced on his Twitter profile the name of the extension ending in ".eth". No need to make a big speech to announce his intention to join the web3.
At this level, it's much more than a fashion. After tempting celebrities and artists such as Snoop Dogg, these are the brands that are jumping in with both feet into virtual worlds. How many times have you seen this .eth extension pop up on Twitter? A bit like profiles NFT PFP, it spreads with disconcerting rapidity.
Adidas showed itself beforet-guardist in the field having collaborated with the collection NFT Bored Ape Yatch - for example for its inauguration in the metaverse which you can see on the official site. Nike also distinguished itself after purchasing the virtual brand of collectibles and gaming RTFKT.
Many brands are already looking to find a place in the e-commerce of the future. They work on NFTs, tokens or simply to innovate in terms of the purchasing experience. Even without really knowing what they're doing (who would have the audacity to believe that they know where we're going with the metaverses, seriously?), they're going there.
Indeed, the only thing we know, despite everything, is that the future of commerce is there, in web3 and that it is wise not to hang around too long to find a place of choice.
Domain name extensions
Brands know very well that if they don't find a place in today's metaverse, tomorrow it may already be too late.
So don't be surprised to hear that tomorrow your favorite brands are actively an extension of the wrestling domain name, for the most Houelbecquien among you, who will have understood our wink. The fight for commerce, for new customers, to retain customers, in short, the fight for the commerce of tomorrow which will have an equally large part in the web3 than he has today.
So when a brand displays its ".eth", it also clearly indicates to the world that it has crossed the line. It will be there on the metaverses and it will adapt to the consumption mode of the new virtual world that is developing before our devious eyes.
There are several extensions used but the most common and widespread remains that of .eth and not .crypto as one would naively think. Unstoppable domain is also a service which allows the purchase of web 3 extensions but it is above all the ENS which is clearly the leader in this field.
Everyone can create their address with its .eth extension and have their own site on web 3. As for the advantages, tell yourself that all holders of a .eth site can therefore receive crypto assets, tokens and also function like a very "classic" web2 site.
The ENS site claims to already have millions of addresses created.
More and more brands will have their URLs decentralized, that's a fact. And besides, as with celebrities, it also remains a fantastic publicity stunt. How many articles to relay this information on Puma? This is godsend for marketers, you will agree, dear reader.
What is certain is that we are in the midst of a digital transformation. Perhaps it was the same thing when the web conquered spaces and we saw brands opening their online stores? Maybe it was the same thing and I, who is writing this article, am not old enough (and therefore not hindsight) to make the parallel?
The only thing I can tell you is that we still have the impression of being at the forefront of what e-commerce will be tomorrow.
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