The 10 tips for really selling your NFTs!

Well, create your NFTs, it's one thing but selling them is something else. Nothing is simpler than creating your work on the blockchain, but what is the use if no one has access to it and if no one can buy it?

With all the excitement that has been created around record sales of digital art, you can imagine that there are always more artists who also want to seize this unique opportunity in history.

Besides, the longer you wait, the harder it will be. And, tomorrow, it will no longer be enough to make a little pixelated video of a cat to sell millions. With the arrival of artists like Beeple, we can say that the level has really been raised! Be aware of this and you will see that you will be much more relevant if you raise the bar higher than expected.

Indeed….And, sorry to read you like that but whatever your talent, it is your ability to market your work well that will make the difference…In fact, you will tell me, it is already a bit of marketing that takes precedence over the intrinsic quality of the works, in real life, right?

Well, when it comes to NFTs, it's the same thing. It's even worse...

We know this can be frustrating, don't worry. We receive a lot of messages from artists who ask us what would be the best strategy to follow to successfully sell their NFTs.

We therefore decided in this article to summarize the best professional advice to help you in your new mission: Learn how to make your NFTs known and make them attractive to collectors!

Yes, because I'm going to say it even if I don't like knowing it but... you may be a talented artist, but if you don't know how to "communicate" your works well, then your efforts will not be rewarded to the extent you deserve...

Are you ready?

So let's go !

1 / Your identity and your personality, you will reveal…

I am not going to give you an in-depth marketing course here, nor even a course in economic history, but I will simply remind you of what you already know: Marketing and packaging have enormous impacts on the sale of any product (including a work of art).

So, to sell your NFTs, you will need to work on your identity as an artist. Who cares if Beeple put out a video tomorrow about a dog with no artistic value, people will buy it…because it's Beeple..See?

Put yourself in the shoes of a collector! Put yourself in the shoes of a guy (or a girl) who has cryptocurrencies and wants to spend them to buy a unique work, recorded on the blockchain.

Create a story and tell it, beyond your course in Fine Arts, your buyer wants above all to know you and discover you.

If you want to sell your NFTs at reasonable prices, then, very clearly, you need to work on your brand image, your image as a seasoned and confirmed artist.

Even if you are anonymous or you are an agency, it is not your human personality, but your identity that we are talking about here.

Your story, your values, your style.

Try to clearly show and emphasize what makes you different; which basically makes you an artist, let’s say it clearly.

2/ You will think of your work in a coherent whole (collection)

You know, NFTs work very differently. Even if generally, these are certainly unique tokens, you should know that they are very often part of a collection, of a set.

Think of Hashmask, cryptokitties or even cryptopunk…Do you understand? A unique work of digital art that is part of a cohesive whole.

Paradoxically, it is this singularity in the whole that will give a fascinating character to the uniqueness of your work. The previous sentence looks complicated on the surface but it says a lot about what needs to be understood.

Don't think of your works as separate works but give them meaning as a whole, in what we call a collection.

For example and to rely on a simplistic image, if your collection is called Dracula, you will have to create 10 works or 100 for example which will all respect this theme (with an element for example, the style, or anything else, which inevitably refers to Dracula)…

3/ Think about rewards before even creating your NFTs

You know when a big brand wants to launch a new product, the first thing it does is set up a campaign in supermarkets where salespeople will make us taste this product. This teasing is actually very important and if brands continue to do it, it’s because it’s working.

If you don't see the connection with your artwork yet, wait until I explain it better. Tell yourself that you can't have your artwork "tasted". So, you have to find another way to do it. The best and most relevant, it seems to me, would be to give bonuses to your buyers.

Try to specify that your first sales will have discounts of 10 or 20% on other sales.

Use inciting speeches and polished sales pitches, to put it bluntly.

For example, specify that the first 100 buyers will have access to the works with 20% discounts and you will be sure that this will attract them to buy from the start.

Likewise, don’t hesitate to push the envelope even further and offer physical rewards. For example, the first 100 buyers will be able to come to a meeting evening with the artists.

Create desire for interested buyers! Offer additional rewards! You know, even just a mug or a meeting with the artist, on a trifle evening, can make a huge difference. There, the buyer will be more inclined to buy your work because he will certainly have the NFT but he will also gain something concrete.

You see ?

Now all you have to do is think about the gifts you are going to give to the first buyers.

4/ An explicit site, you will display

You know, you will certainly have people already in the middle (of the cryptosphere) but you will also have beginners who do not know what is or how to buy a bitcoin.

So, your site will also have this purpose beyond presenting your identity and your works. Explain how the sale will actually happen.

Make a little diagram even by hand (yes) and show the steps that the buyer will have to follow. Basically, it's not very complicated and I imagine you know how it goes in general terms.

• Register on your chosen marketplace.
• Buy ETH
• And click and buy the work.

Really, I emphasize this point because I think that many people will be attracted and interested in buying NFTs but if we do not explain the process, they may give up.

So, it's really very important, if you want to sell your NFTs, to explain the simple steps that separate it from purchasing it.

Then, of course, highlight the advantages of using NFTs. Your buyers need to be reassured and know what they are actually going to buy.

And! The most important of all (and I will come back to this at the end of this article), the most important is to place a pop-up to collect the email addresses of your potential buyers!

THIS IS CAPITAL!

You absolutely must collect emails from interested people if you want to make good sales, that's clear, clear and precise and I explain that later in this article.

By the way, consider translating your site into English if you really want to reach the moon 😉

4/ The community, you will cherish

Okay, now that you have the idea for your work, the idea for your rewards and even your beautiful website, then it's time to get down to business.

Yes, so far it was just foreplay, ladies and gentlemen, sorry to tell you that.

Okay, we're going to talk about communities. In fact, you will have to both create and participate and include yourself in existing communities.

This might be the hardest part, actually. This is also where you will find your potential buyers. Step not to be neglected, even if it would get you drunk.

For all the projects that come out in the crypto world, the community is where the beating heart of the people who will follow you is. The word "follow" is to be taken literally. They will follow you on social networks, that's what you have to understand and that's what you have to work on.

They are the ones who will share your offers, they are the ones who will buy, they are the ones who will create excitement. Go get them wherever you can.

Also choose the networks where you are most comfortable and comfortable. Classic social networks like Twitter, Telegram and even Facebook are important and should not be neglected. I return to this point in the following paragraph.

That said, it is crucial to go to the networks that crypto-holders consume (well yes, it is also your target, don't forget).

Among these are BitcoinTalk and Reddit. Essential, very clearly.

Also…Do I really have to say this here? Don't take advantage of this to spam. Present your works without making boxes. Ask questions, ask for opinions, participate in debates but don't just promote your NFTs.

Spamming conversations will give you the opposite effect…

5/ Private spaces, you will create

Until now we have mostly talked about community. It's useful and necessary but there is one thing I need to come back to and emphasize a little more: Telegram and Discord.

You can only choose one but know that the vast majority of crypto-holders are on Telegram.

Beyond your job of creating a community on your project, you will also have to create private spaces. Offer private discussion groups like on Telegram or Discord. Put your members in a space dedicated to your works.

It will only increase engagement…

This is where you will share the latest news and good deals. People will be more responsive. This is also where you will be able to measure the population most engaged with you.

6/ Register on the right marketplaces

I'm guessing it was the first thing you did, am I wrong? Well, know that this is certainly an essential step, which should only be carried out once all the other steps have been done.

There are already marketplaces where various NFT projects can sell their ideas and tokens. They are diverse, so try to choose those that will suit (if at all) the characteristics of your project.

Among the biggest NFT marketplaces, for example:

• OpenSea (the biggest but don't stop there).
• Rare
• Makers Place (top, to try directly)
• Super Rare
• Foundation

Know one thing: if you do it well, and your profile is validated on the platforms, then you can even avoid all the steps we have seen! You can already find quite a few buyers on these platforms!

8/ Contact crypto sphere influencers.

Yes, again, this is a super important step, believe me. You will need to contact the most important influencers (not sure if they meet your expectations) or even those who do not have a large number of subscribers but who have a reliable community.

We need to hear from you and remember that big sales like Hasmask started with a simple tweet from an influencer ( Mark Cuban not to mention it) among other things.

Very often, to bring together an engaged community, the public needs to have received some sort of validation from an influencer they respect. A simple tweet can take you far.

9/ Convene the Press and possibly advertise

Well, now, if you really want to sell your NFTs and earn millions of euros, then, my dear friends, you must summon the press. This is the hardest part, I'm not going to lie to you and tell you it's easy.

It will be necessary to summon the local, niche, targeted, artistic press or that of cryptocurrencies. Besides, if your project is serious, you can contact us by email at info@zonebitcoin.co.

It's not going to get you huge publicity, but at least you'll have some sort of accreditation and your audience will know that you take your business seriously.

Contact as many journalists as you can! Now is the time to go for it! Give the precise dates of your sales and remind you of the rewards etc.

The more the media talks and writes about you, the better.

The results and repercussions are not immediate but they give you notoriety and credibility. For your next sales, it will be much easier if you have media that have mentioned you somewhere!

Besides, don't hesitate to advertise (paid) if you have the budget. A small banner announcing your sale can be effective!

10/ Patience, you will show: No rush!

Yes, I end up like that. In fact, while writing this article, I realized that I could make a complete book as there are so many things to say and so much to put in place.

But, finally, I would say that the most important thing is to prepare your sales well.

Try to have a good community already and people ready to buy. This way you will be sure to make sales quickly.

Once you have a good base of registered emails, then that means you are ready.

I know that you are in a hurry to sell but believe me, haste will be your worst enemy in this beautiful battle that you are waging with recognition.

Do things well, explain your project, arouse desire, invite artists for collaborations, obtain articles, and book dates for your sales.

The urgency of the sale will do the rest. No more than 2 weeks for your sale seems a good deadline even if one week seems to me the ideal period.

Final word on these tips for selling your NFTs

Obviously, this is a blog article, each NFT and each person will have their own particularity. It's up to you to think about more extravagant strategies, for example.

In any case, I would end up telling you this: It is better that you “lose” one or two months preparing your NFT sale well and collecting thousands of euros rather than doing it in a rush and only selling your NFTs for a quarter of the price you had set for yourself…

It's definitely worth it (and the cost!), plus you'll receive royalties afterwards. Find your place because there are a lot of people who want to get in, but few really know how to break through.

Normally, you know the essentials by now.

You will see that if you do things well, you have every chance of selling your NFTs professionally today, and that future generations will do it with as much fervor as you.

Hang in there!

Read other articles on NFT – non-fungible tokens (Also read the articles on the stories and strategies implemented by those who have raised millions of euros in this industry: Hashmask et cryptopunk, for example).