The 5 worst and most failed launches in the history of ICOs

We know you like funny stories and macabre stories. This is why we wrote you a beautiful, fiery article on the 5 most rotten ICO campaigns of all time.

There, in this short article, we are more interested in the people in charge of communication. All people who manage marketing in a broader way, from public relations managers to community management.

If you want become a cryptocurrency millionaire, it’s clear that you will have to learn to avoid these crappy ICOs.

We wanted to take an interest in these ICOs because they clearly show how communication is crucial for any self-respecting ICO. In the ICOs we have chosen, we show you how bad communication can destroy everything: from the reputation of the founders to the cryptocurrency itself.

So without further ado, here are the biggest failures due to poor marketing and advertising.

The 5 most failed ICOs in history:

Centra Coin

This is the story of a great failure that CentraCoin. The project was launched with flying colors when ICOs had just become a hit. What's interesting about CentraCoin is the two kids behind the communications campaign. First there is the rather well-known boxer Floyd Mayweather and the sulfurous DJ Khaled with its 14 million subscribers. It worked quite well because CentraCoin was targeting the general public and had decided to launch a bitcoin bank card. But the beautiful story ends there.

The founders paid these stars handsomely to promote it. But you know what? It was not enough to mask the problems with the US justice system. One of the founders: Raymond Trapani, was arrested on April 20, 2018 and charged with fraud linked to the fact that he had not declared the 25 million dollars received for his ICO. After that, there wasn't much, if any, more news. The two stars never spoke about this project again. Nothing. Nada. Nothing. Oh, and subsequently, they claimed to have concluded an agreement with Visa, which even Visa categorically denied….In short, the story of a beautiful and big loser.

tezos

Be careful, I'm making spoilers. Only the ICO was screwed up at Tezos. Not later, the project showed its solidity and seriousness. The Tezos ICO generated $232 million, but it all fell apart when the team behind it started bickering among themselves. According to Reuters, Tezos managed to be one of the most successful token sale campaigns in ICO history. Yes, that's a shame because the project was well put together.

That said, the conflict between management caused panic among investors and the value of Tezos suffered a net drop of more than 70% in a few hours. Yes, the problem is that all the investors knew about it. An argument in management is indeed a very bad, if not the worst, signal to give to your customers. After reaching $11, a Tezos token was only worth a few hundred...

Enigma

Enigma had attracted a lot of attention because the project wanted to revolutionize encryption methods. However, the famous magazine Techcrunch revealed the ultimate incident a large hack worth more than $50,000; The Enigma team was robbed of $500 worth of money just before their ICO was about to become operational after suspecting a scam on Enigma investors... That's what caused the Enigma team to falter. token. The communication was terrible and very light. No one sought to reassure investors. After having been worth more than $000, the token is now worth $5…Yes, it’s a big loss for investors…

CoinDash

The team had raised over $6 million, but ultimately admitted defeat when CoinDash was hacked for over $6 million. The team announced its defeat and admitted to being totally broke. The tokens had completely disappeared. Communication on the subject was extremely poor. The team gave up very quickly, giving a signal to investors to give up too.