Ines AissaniI admit that I had difficulty writing even the title.
After being optimistic about the web 3.0, seeing this as a tremendous opportunity for humanity to re-create a less unequal economy, hope is gradually drying up.
Let's see if Web 3 is really the internet of the future or just the repetition of a model that we know all too well..?
Or even, like the journalist Ghislaine Bloch from the Swiss newspaper LeTemps, we can also question the harm that certain Web3 applications such as Metaverses which can aggravate certain psychological problems.
Please know that this remains an article that I am writing without bias, I really ask myself the question and I hope to express myself adequately to open up reflection.
Web 3: The beginning of the crypto-enthusiasts’ utopia is born
Web 3 would actually be an internet where decentralized applications would "replace" the centralized applications we use today. Long story short, it would actually be the same internet you use today, except that applications like Facebook, Twitter, or any other sites would actually be decentralized.
What does that mean? Does this mean that the decentralized application would run on a blockchain?
This simply means that these applications would operate on decentralized networks, exploiting blockchain technology to "exist" on the web. De facto, the tokens used could be used in this same network, and all users could access it equally (in theory). We would register via a wallet for example, without having to give our identities or our emails. The transactions made would all be recorded on the network and everyone could have free access to the information./
For the concrete case of a decentralized Facebook application, it would, for example, be the same platform, except that the content (photos, videos, etc.) would belong to everyone and that users could have governance tokens to decide on important developments. the platform. Ideally, revenues linked to advertising, for example, would be redistributed to the foundation's treasury, etc.
We can also think of a strong business model, as is the case with Play-to-Earn games. For example, on a decentralized Instagram, users would receive tokens for posting (Hey, yes, they are the ones who make the content for this type of application, let's not forget).
Here is the overall idea to remember: The content does not change, it is simply the container that changes. And above all the interaction is improved.
And, this is where you absolutely need to deeply understand the idea of decentralization if you really want to understand Web3.
In fact, to be more precise, we even need to better understand the problem of centralization. Thinking the other way around, it is indeed clearer and more striking.
The fundamental problem of Web2 centralization
In fact, I'm not going to get you drunk with GAFA and tell you about Jeff Bezos' monster who keeps amassing millions, without making our world a better place but on the contrary, by putting robots in place of humans, etc. No, we are not here to make judgments ad hominem nor to talk about the merits or otherwise of liberalism.
It seems that for this specific subject (in absolute terms, this fundamentally remains a subject of the greatest importance, I agree), only it is important to delimit the framework of our article if we do not want to go into all the sense, huh?
So, everyone has their own opinion on the matter and let’s stick to the facts. We cannot deny the fact that big digital companies have taken up too much space on the Web. Too few people benefit from it compared to the millions of users.
An example :
You wander around on Google, and you are bombarded with advertising from all sides so that you spend your hard-earned money. We will even use your research to offer you objects that are even more attractive to you. Your attention is taken from all sides and who gets paid for it? It's Google that is paid to spare you advertising. Yet you are the cash cow. You should be paid to watch so many ads, right?
Or do half and half with Google since it still serves us enormously. It's undeniable.
Do you think it's normal that we have such unique behemoths and that this extends across the Atlantic?
Why do we primarily (not to say monopolistically) use Google only from Canada to Johannesburg to Europe as a whole...One search engine...When you think about it, it can scare us...And of course, some will tell us that there are alternatives, but we will focus on 90% of internet uses.
Web2 belongs to startups and has captured a large part of the power and financial revenues. Web3 wants to recover a part (however small) of the power.
For what? For who? To redistribute it to the people! Pardi!
And when we talk about power, let's be clear, we must understand the idea of recovering what belongs to users (their data among other things). It is not the entrepreneurs behind who would be the owners (they centralize the service) but all the users would manage it collectively, in a network, therefore, via what we call DAOs (Autonomous organization where there is no hierarchy vertical).
Thus, it is no longer 3 or 4 people who would become rich, but an entire community. And, this is in fact, the heart of the grandiose advantage of the blockchain: Reshaping the economy and allowing a greater number of people, if not to get rich, if not to be remunerated for these actions on the web.
So what's the problem?
The problem with this utopian vision (not so utopian, it's very rational in fact) is that everything is never rosy.
Such technological progress arouses the interest of investors...And, investors in today's large groups are looking closely at blockchain projects.
To put it bluntly: The investors behind Facebook are investing heavily in blockchain.
Do you think they weren't going to have power taken away like that without saying anything? Large groups pay consultants to try to see how to keep their royal places in Web3.
In the end, they had nothing to do other than drop a few dollars into the most promising projects...
Result?
We had them on Web2 and we find them in Web3.
The fantasy shatters into pieces.
So what do we do? And, where are we at the moment?
Before closing this article, we must nevertheless emphasize the fact that Web3 will not be "visually" different from Web2. We will not need to understand how blockchain works to participate in it either.
In fact, we will hardly see any difference. Most current apps will simply add a feature (like signing up via a decentralized wallet) and that's it. The use and user experience will not be absolutely different.
For some experts, in fact, Facebook, Twitter or Google are not going to disappear from the landscape. They will adapt. Like Facebook, which is already working on its Metaverse. There was also a lot of talk about its native crypto a few years ago.
In short, the train is moving.
However, some crypto-enthusiasts protest Facebook's desire to integrate with Web3 when it represents what it wants to be built against. Bringing the wolf into the fold is what they denounce.
The controversy then began.
Web3 skeptics point out that personal data belonging to large groups is preferable to it being free and public on the blockchain. Freedom would be hampered even more. It also gives too much power to dishonest people who would like to create morally questionable services.
Watch the video on Web3.
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