The NFT world of women met with great success. There are many NFTs that stand out and many that drown in the crowd and end up being relayed like vulgar Jpeg images in our wallets. It is a fact.
It is another fact to note that some NFTs go even further and have success that seems to grow with each passing day. This is typically what is happening with the WoW (world of Woman) NFT. The Wow NFT collection generated more than 30,000 ETH in sales, or more than $10 million. Yes, you read correctly 10 million.
With NFTs, when it explodes, it explodes.
We had to write a short article on the subject, it's worth the detour.
What is WoW: Women's World in French?
So, this is a collection of 10,000 unique NFTs representing powerful and iconic women. She is an artist behind the design of this collection as under the name Yam.
The objective of the World of Women project was to rebalance the representation of women (and minorities Ethnic) in the world of NFTs, all supporting causes that matter to the community.
The project was launched on July 27, 2021 and very quickly it was a hit in terms of sales. It must be said that the notorious social media entrepreneur Gary Vee talked about it and was one of the first investors. This gave rise to a project, quite a spotlight.
These are NFTs running on the Ethereum network and hosted on IPFS. The collection is designed from generative art and each NFT has a more or less high level of rarity. Yam drew and designed the different attributes on Procreate and Adobe Illustrator.
It was not the first time that theartist Yam was trying her hand at NFTs because she had already launched a first collection called “Women by Yam” which had been published on Foundation and opensea.
Why such success for Wow NFTs?
This can be explained by several things such as the visibility given by certain influencers recognized as serious NFT collectors, the media coverage by the mainstream press given the fact that the subject of this NFT was "original" at that time.
We can also mention the fact that the artist herself already enjoyed a certain notoriety and the fact that she carried out her marketing campaign with a masterful hand.
No religious specificity or religious references on NFTs are shown so that all investors feel free to invest and support the cause.
That said, success also comes from the particularity of the project's business model. It is important to emphasize this. It's not just because it's a project about women, you might think...That would be too simple.
The funds collected are donated to various organizations and associations linked directly or indirectly to the cause of artists. Commercial royalties go to 50% and are paid to the owners of the NFTs and therefore to the creators of the NFTs.
It is also possible for holders to create works of art using the WoW World of Women label. This then acts as license the terms and conditions of which can be read on the site. In fact, the WoW found supports many artists and buys works from artists. The fund becomes the owner of works of art just like a gallery or a collection and the money generated (in particular through resales) is therefore used to finance the project.
Thus, the owners of WoW NFTs then benefit from commercial rights to the works that they can launch. Recently, for example, a holder launched its own brand of apple cider using the WoW label.
The WoW community is very welcoming and encouraging to anyone interested in space NFT to stop by his Discord and say hello.
- Go to website World of Woman
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